April 25, 2017 @ 2:00 pm – 5:00 pm
Coconino Center for the Arts
This workshop is free and open to all thanks to the support of the Arizona Commission on the Arts.

Conventional marketing practices that focus on picking the “low-hanging fruit” are inadequate for today’s fiercely competitive and ultra-connected environment.  This “mind-opening, rut-clearing & possibility-renewing” workshop introduces an updated and cohesive framework to attract, sustain, cultivate and diversify audiences –  a strategy that’s immediately actionable for arts and cultural organizations of every size and genre.

Key Takeaways include:

  • The critical difference between “pushing” and “pulling” for an audience
  • What your audience demands beyond “quality” and “value”
  • The 4 types of audiences and how to identify and engage them – in-person & on-line
  • (At least) 3 bold & creative ways to get your audiences to return
  • How to serve your community in ways that really matter for growing your audience

Presented by:  Matt Lehrman, Audience Avenue LLC

Matt Lehrman specializes in helping arts and cultural organizations pursue artistic relevance, financial vibrancy and audience connection.  His expertise is helping arts & cultural leaders see their organizations “from the audience-side of the mission statement.”  Before launching Audience Avenue, LLC in 2012, Matt Lehrman founded and served as the long-time Executive Director of Alliance for Audience and ShowUp.com, Arizona’s pioneering initiative in collaborative audience development. Upon naming him “Best Cheerleader for the Arts,” the Arizona Republic wrote, “For some, arts marketing is a career. For Lehrman, it’s a calling … his enthusiasm is genuine and infectious.”

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