The Flagstaff Arts Council hosted the opening weekend of the third session of the ArtBox Institute this past weekend. Eighteen new students joined the program this year. Over the weekend, they began their journey with instructor Jenean ‘Merk’ Perelstein on Saturday, and with renowned Art Biz Coach, Alyson Stanfield on Sunday. They learned about marketing their art, positioning themselves for success, communication, presentation, and much more.
Through the semester long course, the students will have session intensives that explore branding and marketing, finances, writing an artist statement, working with galleries and museums, and legal and insurance issues for artists. The class meets 3-4 times per month, from now through May 2016. Learn more about ArtBox here.
The ArtBox Institute is a business training and professional development program for creatives, arts administrators and artists of any medium, any age, at any stage of a career. ArtBox is designed to provide tools and resources to navigate the business challenges of the contemporary marketplace. The curriculum is calibrated to provide a professional foundation built on acquiring practical skills for the marketplace, increasing confidence and actively participating in a community.